Well-thought-through product announcements will help increase feature awareness and engage users with new functionality. Just like [sharing your public roadmap](https://canny.io/blog/should-you-have-a-public-roadmap/), it's also a great way to let potential customers see that you're constantly improving.
## Further reading
- Read [How to announce product updates and features](https://canny.io/blog/announce-product-updates-features/)